Family Magic
Fun, interactive entertainment for children and adults — comedy, visual magic and plenty of audience participation.
Explore Family Magic →
Professional Magician & Entertainer
MAKE YOUR EVENT UNFORGETTABLE
Professional magic that brings people together, creates laughter and gives your guests something they’ll be talking about long after the event.
Family Magic · Corporate Close-Up · Strolling Magic · Auckland
QSM
Queen's Service Medal 2015
2025
NZ Walk of Fame star
Grand Master
of Magic, 2006
M.I.M.C.
Gold Star · The Magic Circle
30+ years
Professional entertainer
What are you planning?
CHOOSE THE SHOW THAT FITS YOUR EVENT
Close-Up Magic
Amazing magic performed right in front of your guests — it breaks the ice and gets people talking.
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Strolling Magic
Alan moves around your event entertaining small groups while guests mingle. No stage required.
Explore Strolling →Corporate
MAKE YOUR NEXT CORPORATE EVENT ONE PEOPLE REMEMBER
Conferences, awards evenings and product launches work better when people connect. Alan’s magic breaks the ice, encourages conversation and entertains guests while they network — it becomes part of the event rather than interrupting it.
Talk to Alan about your event →Family
MAGIC FOR THE WHOLE FAMILY
This is family entertainment, not just children’s entertainment. Children are amazed and involved; adults enjoy the comedy, the magic and watching the kids take part. Alan has performed family shows at shopping centres, school fairs, sports clubs, Christmas functions and community events across Auckland.
Explore family magic shows →
Why clients book Alan
DECADES OF PROFESSIONAL EXPERIENCE
- Experience
- More than 30 years as a professional entertainer — including 26 years as resident magician at Rainbow's End and 1,423 nights as resident close-up magician at Fisherman's Wharf restaurant.
- Versatility
- Family shows, close-up magic, strolling magic, trade shows and corporate entertainment.
- Professionalism
- Extensive experience working alongside event organisers, marketing managers and venues.
- Interaction
- Magic designed to involve your guests and start conversations, not just to be watched.
- Credibility
- QSM, Grand Master of Magic, The Magic Circle's M.I.M.C. with Gold Star and Magic Castle performance history.
- Tailored
- Alan tailors the performance to your audience, your venue and — for corporate work — your message.
A recognised craft
PERFORMED AT THE MAGIC CASTLE, HOLLYWOOD
In 1987, Alan and Michele Watson made history as the first close-up magicians from New Zealand to perform at Hollywood’s world-renowned Magic Castle. Appearing in both the Close-Up Gallery and the Parlour of Prestidigitation, Alan completed more than 130 performances across six separate engagements.
Read Alan’s story →WHAT CLIENTS SAY
“Alan Watson is the first magician from New Zealand to appear in our Close-Up Gallery. He delighted our audiences with his unique technical skills. They are at once astonished and well pleased, a rare combination for any professional to master. His act is of the highest quality and he is one of the finest talents to appear at the Magic Castle in a long time. We look forward to booking Alan Watson whenever he is in the area.”
“Congratulations and sincere thanks to you for your very professional and entertaining performances at Hunters Plaza during the school holidays. We are delighted with the public and retailer response to your shows. Entertaining children and adults at the same time is a hard thing to do, and yet you do it so well. From a Marketing Manager's point of view, I must say that it is refreshing to have a totally competent and professional team running the show.”
“I have watched Alan perform his close-up magic on many occasions and have never ceased to wonder at his excellent techniques and ability to entertain simultaneously. Alan's showmanship and personality are unique. The enjoyment I receive, as I watch the bewilderment and complete mystification on the faces of my guests, is tremendous. His act also has the ability to break the ice, often becoming the focal point of the conversation for some considerable time afterwards. I have absolutely no hesitation in recommending Alan as a highly talented, entertaining and professional performer.”
“I would like to express my thanks to you for the two performances of strolling magic you carried out here at the Travelodge. Both occasions were very successful with many of our guests commenting on your flair and talent. I was especially pleased with the atmosphere you created in our outlets as you wandered from venue to venue. It certainly added a touch of sparkle and wonderment to our guests' evening, and many of our regulars are still commenting upon it.”
“LynnMall employed the services of Alan to perform and co-ordinate an entertainment package for the Grand Opening of LynnMall. He later co-ordinated and performed a magic show at LynnMall during the school holidays. LynnMall Marketing has found Alan to be professional, reliable and entertaining and would have no hesitation in recommending him to your business. We look forward to working with Alan again in the near future.”
LET'S MAKE YOUR EVENT MAGICAL
Whether you're planning a family event or a corporate function, let's talk about how Alan can make it something your guests will remember.
alan@watson.co.nz